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MG Select + Cyberster + M9- FAQs

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I. Part One: Anticipated Media Questions for MG Select 

 

  • Brand 

  1. What is MG Select all about? Why the name ‘Select’? 

  • MG Select is a luxury brand channel for JSW MG Motor India exclusively designed and crafted for new-age customers. 

  • The name ‘Select’ is symbolic to select experiences, which in this case, transcends into automobile. 

  • MG Select is designed for discerning customers who have a taste for finer things. MG Select is more than just a brand – it is the new symbol of luxury.  

 

  1. Is this an India first initiative from MG? 

  • Yes, this is an India first brand channel from MG, which aims to tap into the ever evolving 'accessible luxury' segment in India. 

  • This segment is characterized by consumers seeking exclusivity with premium products and distinct experiences. 

  • This new channel will also focus on providing unparalleled customer experience for the segment buyers. 

 

  1. Why is MG Motor making a segway into the luxury segment?  

  • The new age customers, especially in the Indian subcontinent, are increasingly shifting towards ‘accessible luxury’ which presents as an opportunity for MG to position itself as a key player in this segment 

  • Disposable incomes is on the rise, as the purchasing power of the individuals increases there is growth in the demand for luxury goods. 

  • Experienceerience and innovation at the core of this new brand channel, MG will also offer its customers a distinct ‘experience centre’ that will be the epitome of hospitality, sustainability, innovation and distinct experiences, to reimagine luxury. 

 

 

  1. What are the value propositions that MG Select will aim to offer to the customers? 

  • MG Select will offer cars exclusively designed and crafted for new-age customers. This segment is characterized by consumers seeking exclusivity with innovative products and curated and bespoke experiences. 

  • Through MG Select, the brand is committed to providing unparalleled customer experience for the segment buyers. 

 

  1. What are the brand pillars that MG Select is going to follow? 

As a brand, MG Select is committed to sustainability, where every choice reflects a desire to create a better future. This vision is fueled by the desire of constantly innovating the wheel and pushing boundaries and design curated experiences for its vast range of customers, whilst redefining luxury by building on MG’s British Motoring legacy.  

 

  1. How is MG Select going to be different than your existing portfolio? 

MG Select will offer luxury cars exclusively designed and crafted for new-age customers. The upcoming product line for MG Select will embody MG Select's commitment to the pillars of experience, innovation and sustainability whilst offering a range of high-end vehicles, without any compromises on the curated and distinct experience. 

 

  1. How are you going to position this and differentiate the brands for your customers?  

The new brand channel of MG Select is going to be for new-age customers who seek distinct experiences and desire to drive cars that enhances their overall driving experience. MG Select will offer high end vehicles, priced differently than the existing portfolio of JSW MG Motor India.  

 

  1. Is MG Select going to have different outlets. If yes, where will the outlets be? And when will the outlets be live? - MG Select will establish exclusive, new-age luxury, experience centres in 12 key cities across India in Phase 1- Delhi, Gurgaon, Chandigarh, Bangalore, Hyderabad, Chennai, Kochi, Mumbai, Pune, Ahmedabad, Kolkata and Surat.  

  • Dealerships will be live from April.  

 

  1. What is the customer base you are looking to target with MG Select? 

  • MG Select will target affluent, tech-savvy consumers like young professionals, entrepreneurs, and individuals who seek a premium, sustainable, and innovative driving experience 

  • MG Select's customer base is primarily made up of aspirational luxury buyers who are in the age band of 25-40 years 

  

  • Product and Services 

 

  1. What kind of product line are you going to introduce under MG Select?  

  • The brand will offer a range of vehicles primarily NEVs(New Energy Vehicles), including plug-ins, hybrids, EVs, and more..(yet to be disclosed) 

 

  1. For the get go, what are the luxury experiences that the customers will be given?  

  • Distinct and innovative products  

  • Confident Ownership  

  • Distinct and curated experiences across all touchpoints from on ground to online.  

 

  1. For the MG Select Experience – how are you going to ensure the duality of creating a redefined car dealership and a third space for customers to experience luxury? 

It will be a destination for a discerning enthusiast to experience the finer things in life, while being accessible! 

 

  1. What are the cities you are looking to enter with MG Select? 

MG Select will establish exclusive, new-age luxury, experience centres in 12 key cities across India in Phase 1- Delhi, Gurgaon, Chandigarh, Bangalore, Hyderabad, Chennai, Kochi, Mumbai, Pune, Ahmedabad, Kolkata and Surat. 

 

  1. After MG Cyberster and MG M9, which is going to be the next product from the house of MG Select?  

Our endeavors are to bring the most innovative and distinct products, and we will be launching 1 product every year.  

 

  1. How is MG looking to disrupt the luxury segment?  

  • Distinct and innovative products  

  • Confident Ownership  

  • Distinct and curated experiences across all touchpoints from on ground to online.  

 

II. Part Two: Anticipated Media Questions for Cyberster.  

 

  1. Name and Market 

  1. What is the concept or philosophy behind the name ‘Cyberster’ and why the name ‘Cyberster’? 

The "Cyberster" name captures this dual essence: "cyber" for its tech-forward, innovative design, and "ster" as a tribute to the classic roadster tradition. Combining luxurious comfort, thrilling performance, and a contemporary cabin, the Cyberster offers an exhilarating experience that sets new benchmarks in design and driving pleasure. It’s a perfect fusion of nostalgia and innovation, bridging the best of the past and the future. 

MG Cyberster – where the thrill of a roadster meets the power of a sports car. 

 

 

  1. Is the new MG Cyberster based on any older model? If yes, in what ways is it different from that one? What is the legacy behind this product? 

The Cyberster is inspired by the iconic MGB Roadster of the 1960s and is a bold reinterpretation of classic design with a futuristic twist. The Cyberster also pays homage to the legacy of two-door Morris Garages’ MGB roadster. 

 

 

  1. Product and features:  

 

  1. Could you highlight some unique features that set Cyberster apart from its competitors in the segment its launching? 

  • World’s Fastest MG Roadster 

  • First in segment Electric Scissors Door.  

  • Fastest Acceleration by an electric sports car/ roadster. It goes from 0-100 km/hr in 3.2 seconds, which is better than some of the popular sports car 

  • Uncompromising power and performance. Unlimited thrill at 510 PS power and 725 NM torque.  

  • Cybertser is All wheel drive. The MG Cyberster is built for driving enthusiasts. 50:50 weight distribution and a lower centre of gravity means this roadster is designed to hug every corner with confidence. The sophisticated suspension, co-developed by MG UK’s Engineering Team, ensures a GT-level driving experience that’s both engaging and smooth. 

  • First in segment suede seats.  

  • Triple screen instrument cluster for an immersive driving experience 

  • First in segment- Real time driver monitoring system- for utmost safety.  

 

 

  1. Since this is an electric car, what sort of performance can be expected from Cyberster?  

  • Cyberster combines the thrill of high-performance driving with the sophistication of advanced electric vehicle technology.  

  • Fastest Acceleration by an electric sports car/ roadster. It goes from 0-100 km/hr in 3.2 seconds, which is better than some of the popular sports car . 

  • Uncompromising power and performance. Unlimited thrill at 510 PS power and 725 NM torque.  

  • Offers unparalleled driving dynamics. The chassis has been tuned by F1 engineer of Michael Schumacher- Marco Fainello.  

  •  

 

 

 

Don’t share below – Unless asked by the customer 

  • such as Ferrari Roma Spider (0-100km/hr in 3.4 seconds), Mercedes SL 63 AMG (0-100km/hr in 3.6 seconds), Aston Martin DB 12 Volante (0-100km/hr in 3.7 seconds), BMW M5 competition (0-100km/hr in 3.3 seconds) 

  1.  

  1. What kind of safety features will be offered with this product?  

  • Beyond 5 Stars anti roll capability. Static Stability Factor (SSF rating) is 1.83  

  • Level 2 Advanced Driver Assistance System with features such as Adaptive cruise control, Advanced Driver monitoring system which includes Eye Detection camera.  

  • 4 Air Bags.  

Don’t share below – Unless asked by the customer  

  • which is better than Aston Martin DB 11 (1.68), Lexus LC500 (1.68) and Porsche Panamera (1.46) 

 

  1. Since this is an electric car, what is the range of Cyberster?  

It is going to be over 400KM and it may vary as per road conditions and driving pattern. Actuals will be published soon  

 

 

 

  1. What is the expected price range of the Cyberster and when will the actual price be announced?  

The price will be announced in few weeks, and booking shall commence thereafter.  

 

  1. Why did you choose Cyberster as the first product to launch in India? Also, since Cyberster is being launched globally under the MG brand, why is it being introduced under MG Select in India? 

  • The Cyberster's cutting-edge technology and design aligns with India’s growing luxury EV market 

  • It fits MG Select's luxury segment, offering exclusivity and premium experience 

  • Launching under MG Select emphasizes its high-end features, distinct from MG’s mainstream lineup 

  • The Cyberster is globally launched, but in India, it targets a niche, luxury customer base 

 

  1. Is the new MG Cyberster going to be an all-electric car or a hybrid car? 

  • It is designed to offer a fully electric driving experience, combining best of the technology, high performance, and zero-emissions driving for an eco-friendly yet thrilling ride 

  • The vehicle reflects brand’s commitment to advancing sustainable mobility with its electric powertrain 

 

  1. What key features can the target audience expect to see in the Cyberster? 

  • Electric Scissors Door which are the first in segment and in fact majority of the sports cars in India have manual doors.  

  • Soft top convertible roof 

  • Fastest Acceleration by an electric sports car/ roadster. It goes from 0-100 km/hr in 3.2 seconds, which is better than some of the popular sports car  

  • Uncompromising power and performance. Unlimited thrill at 510 PS power and 725 NM torque.  

  • 4 driving modes- comfort mode, sports mode, super sports mode and Launch control.  

  • Y shaped sport seats in suede.  

  • Triple screen instrument cluster for an immersive driving experience 

  • 20’’ light wheel alloys.  

  • 77KWh battery pack. Advanced Thinnest battery pack- A new Marvel in the Electric Vehicle Industry Slimmest battery pack with a thickness of 110mm (thinner than a coke can).  

 

  1. How many exterior paint is the Cyberster being offered in?  

  • 4 colours- Sizzling red, Stealth grey, Glacier White and LightSpeed yellow. 

 

  1. When will the deliveries start?  

  • Deliveries for Cyberster will start from March- April. 

 

  1. How I can pre-reserve the MG Cyberster?  

  • You can pre-reserve the MG Cyberster at www.mgselect.co.in by paying an amount of Rs. 51,000/-.   

 

  1. Where can I see the Cyberster after Auto Expo?  

  • You can explore the Cyberster online at www.mgselect.co.in  and it will be available on display from April at MG Select retail outlets.  

 

  1. Who is behind the design philosophy of the Cyberster, and what is the core vision driving this collaboration? 

Carl Gotham.  

 

 

III. Part Three: Anticipated Questions for M9.  

 

 

  1. What is the concept or philosophy behind the name ‘M9’ and why is the name ‘M9’? 

NAME 

PRODUCT ATTRIBUTE 

INSPIRATION / MEANING 

MG M9 EV 

The name "M9" evokes a sense of opulence, grandeur, and stylish comfort, which is suitable for the target market. it is sure to exude an aura of success, wealth & power. 

The historical reference to the British Directorate of Military Intelligence Section 9 adds an element of intrigue and prestige - it was a secret department of the War Office. 

 

 

 

  1. What kind of appeal are we looking to set for the new MG M9 EV? 

  1. The name M9 evokes a sense of opulence, grandeur and stylist comfort, which is suitable for the target market. 

  1. The positioning of the car which is ‘The Presidential Limousine’ talks to the customer who is always ahead of the curve, and the car connotes an aura of success, power and wealth.  

 

  1. What are some of the key features of MG M9?  

  • It’s a Presidential Limousine which is crafted to perfection to provide luxurious comfort. It’s the longest MPV in the segment and has seating capacity for 7 pax. 

  • The Presidential seats in the second row offers unparalleled comfort with heating. Massage, and recline functions with individual touchscreen controls on the handrail to personalize the cabin as per your need and desire. The sliding arm rest neatly conceals the seats when not in use. 

  • Nappa leather upholstery which is used in top end luxury cars. 

  • Dual sunroof along with 64 colour options for ambient light.  

  • Chamois wrapped interiors which give a premium finish to the car. 

  • 12 JBL speakers 

  • Front Seat Massage 

  • 19’’ self-sealing tyres 

  • 13’’ Rear sear entertainment system for entertainment on the go.  

  • Electric Sliding door.  

  • 55L frunk for added convenience and space along with 1000L boot space with slidable 3rd row.  

  • 2nd Level ADAS with advanced driver monitoring system.  

  • 5 Star NCAP rating  
     

 

  1. What is the kind of industry first tech innovations and luxury features we can see in the new MG M9?  

Below are the 1st in segment features of MG M9:  

  • Digital IRVM  

  • Front Row massage 

  • ORVM with memory and heating  

  • Frunk with 55L space  

  • Advanced Driver monitoring system  

 

  1. Who are the core competitors of MG M9?  

 - Toyota Vellfire and Lexus LM from a product offering point of view. 

 

  1. What is the expected price of MG M9?  

  • The price will be announced in few weeks, and booking shall commence thereafter.  

 

  1. What is the range of MG M9?  

  • It is going to be over 400KM and it may vary as per road conditions and driving pattern. Actuals would be published soon.  

 

  1. From a pricing perspective, how will the MG M9 EV services differentiate in the market?  

  • We will provide best of the segment services.  

 

  1. Why did you choose MG M9 EV as the second product to launch in India? Also, since MG M9 EV is being launched globally under the name of Mifa M9, why is it being introduced under MG Select in India?  

  • We want to bring the best of the technology and comfort and best of comfort and best of everything to customer, this is why we are brining this product to India market.. Also, looking at consumer demand in the market- consumers are preferring more MPVs therefore we are bringing the best limousine in the country.   

 

  1. Is the new MG M9 EV going to be an all-electric car or a hybrid car?  

  • All- electric.  

 

  1. When will the deliveries start?  

  • Deliveries for MG M9 will start from March- April. 

 

  1. How I can pre-reserve the MG M9?  

  • You can pre-reserve the MG M9 at www.mgselect.co.in by paying an amount of Rs. 51,000/-.   

 

  1. Where can I see the M9 after Auto Expo?  

  • You can explore the MG online at www.mgselect.co.in  and it will be available on display from April at MG Select retail outlets.  

 

  1. How many exterior paints is the MG M9 being offered in?  

  • 3 colours- Stealth grey, Glacier White and Midnight Black. 

 

 

 

 

 

 

 

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